{"id":709,"date":"2024-10-13T15:59:30","date_gmt":"2024-10-13T15:59:30","guid":{"rendered":"https:\/\/i556066.hera.fontysict.net\/?page_id=709"},"modified":"2024-12-05T15:18:08","modified_gmt":"2024-12-05T15:18:08","slug":"lo7-concepting-storytelling","status":"publish","type":"page","link":"https:\/\/i556066.hera.fontysict.net\/index.php\/lo7-concepting-storytelling\/","title":{"rendered":"LO7: Concepting &amp; Storytelling"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading709_1bdbce-35, .wp-block-kadence-advancedheading.kt-adv-heading709_1bdbce-35[data-kb-block=\"kb-adv-heading709_1bdbce-35\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading709_1bdbce-35 mark, .wp-block-kadence-advancedheading.kt-adv-heading709_1bdbce-35[data-kb-block=\"kb-adv-heading709_1bdbce-35\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 class=\"kt-adv-heading709_1bdbce-35 wp-block-kadence-advancedheading has-theme-palette-7-background-color has-background\" data-kb-block=\"kb-adv-heading709_1bdbce-35\"><strong>Brainstormen startproject<\/strong><\/h4><p>Tijdens het startproject heb ik verschillende keren gebrainstormd. Dit heb ik gedaan door mindmaps in mijn schrift te maken. Ik vind het prettiger werken op papier omdat dit mij meer overzicht en inspiratie geeft. De eerste keer hebben we individueel gebrainstormd over mogelijk idee\u00ebn voor een niche product (zie afbeelding 1). De idee\u00ebn uit al onze mindmaps hebben we uiteindelijk samengevoegd en zo kwamen we op het idee om een opvouwbare of praktisch mee te nemen koffiebeker te maken in verband met de afschaffing van de koffiebekers bij automaten.  <br>De tweede keer heb ik gebrainstormd over de naam van ons product. Op dit moment hadden we het concept om een 2-in-1 koffiebeker en waterfles te maken, al bedacht. Ook hier heb ik weer een mindmap van gemaakt (zie afbeelding 2). Hieruit is de naam &#8216;Twist&#8217; gekomen. <br>De derde keer heb ik gebrainstormd over het logo van Twist. Hiervoor heb ik verschillende schetsen gemaakt. Deze schetsen heb ik uiteindelijk voorgelegd bij mijn projectgroep en zo hebben we een logo gekozen.&nbsp;<\/p><style>.wp-block-kadence-advancedgallery .kb-gallery-type-masonry.kb-gallery-id-709_82e0ad-27{margin:-32px;}.kb-gallery-type-masonry.kb-gallery-id-709_82e0ad-27 .kadence-blocks-gallery-item{padding:32px;}.kb-gallery-id-709_82e0ad-27 .kadence-blocks-gallery-item .kb-gal-image-radius{border-radius:0px 0px 0px 0px;;}.kb-gallery-caption-style-bottom.kb-gallery-id-709_82e0ad-27 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption, .kb-gallery-caption-style-bottom-hover.kb-gallery-id-709_82e0ad-27 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{background:linear-gradient(0deg, rgba(0, 0, 0, 0.5) 0, rgba(0, 0, 0, 0) 100%);}<\/style><div class=\"kb-gallery-wrap-id-709_82e0ad-27 alignnone wp-block-kadence-advancedgallery\"><ul class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-masonry kb-masonry-init kb-gallery-id-709_82e0ad-27 kb-gallery-caption-style-bottom-hover kb-gallery-filter-none\" data-image-filter=\"none\" data-item-selector=\".kadence-blocks-gallery-item\" data-lightbox-caption=\"true\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\"><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-has-caption\" \"><div class=\"kb-gal-image-radius\" style=\"max-width:768px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic\" style=\"padding-bottom:133%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-niche-product-idee-768x1024.jpg\" width=\"768\" height=\"1024\" alt=\"\" data-full-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-niche-product-idee.jpg\" data-light-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-niche-product-idee.jpg\" data-id=\"837\" class=\"wp-image-837\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-niche-product-idee-768x1024.jpg 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-niche-product-idee-225x300.jpg 225w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-niche-product-idee-1152x1536.jpg 1152w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-niche-product-idee-600x800.jpg 600w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-niche-product-idee.jpg 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><div class=\"kadence-blocks-gallery-item__caption\">Brainstorm niche product<\/div><\/div><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-has-caption\" \"><div class=\"kb-gal-image-radius\" style=\"max-width:768px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic\" style=\"padding-bottom:133%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-niche-naam-merk-768x1024.jpg\" width=\"768\" height=\"1024\" alt=\"\" data-full-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-niche-naam-merk.jpg\" data-light-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-niche-naam-merk.jpg\" data-id=\"836\" class=\"wp-image-836\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-niche-naam-merk-768x1024.jpg 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-niche-naam-merk-225x300.jpg 225w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-niche-naam-merk-1152x1536.jpg 1152w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-niche-naam-merk-600x800.jpg 600w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-niche-naam-merk.jpg 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><div class=\"kadence-blocks-gallery-item__caption\">Brainstorm merknaam<\/div><\/div><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-has-caption\" \"><div class=\"kb-gal-image-radius\" style=\"max-width:768px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic\" style=\"padding-bottom:133%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-twist-logo-768x1024.jpg\" width=\"768\" height=\"1024\" alt=\"\" data-full-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-twist-logo.jpg\" data-light-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-twist-logo.jpg\" data-id=\"838\" class=\"wp-image-838\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-twist-logo-768x1024.jpg 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-twist-logo-225x300.jpg 225w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-twist-logo-1152x1536.jpg 1152w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-twist-logo-600x800.jpg 600w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brainstorm-twist-logo.jpg 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><div class=\"kadence-blocks-gallery-item__caption\">Brainstorm logo<\/div><\/div><\/figure><\/div><\/li><\/ul><\/div><style>.wp-block-kadence-advancedheading.kt-adv-heading709_2b51b7-0c, .wp-block-kadence-advancedheading.kt-adv-heading709_2b51b7-0c[data-kb-block=\"kb-adv-heading709_2b51b7-0c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading709_2b51b7-0c mark, .wp-block-kadence-advancedheading.kt-adv-heading709_2b51b7-0c[data-kb-block=\"kb-adv-heading709_2b51b7-0c\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 class=\"kt-adv-heading709_2b51b7-0c wp-block-kadence-advancedheading has-theme-palette-7-background-color has-background\" data-kb-block=\"kb-adv-heading709_2b51b7-0c\"><strong>Concept Twist<\/strong><\/h4><div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:21% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Concept-twist-op-papier-768x1024.jpg\" alt=\"\" class=\"wp-image-841 size-full\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Concept-twist-op-papier-768x1024.jpg 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Concept-twist-op-papier-225x300.jpg 225w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Concept-twist-op-papier-1152x1536.jpg 1152w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Concept-twist-op-papier-600x800.jpg 600w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Concept-twist-op-papier.jpg 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\"><p>We hadden besloten om een koffiebeker te maken die weinig ruimte in beslag nam, bijvoorbeeld iets als een opvouwbare koffiebeker. We hebben hierover verder gebrainstormd en kwamen erachter dat een opvouwbare beker al bestond. Vervolgens was het idee om een oplossing te vinden dat we de koffiebeker toevoegen aan een waterfles. Hoe? Dat was de vraag. <br>Ik ben weer gaan schetsen en kwam uiteindelijk op het idee om er een beker van de maken die op elkaar draait en zo uit twee delen bestaat. Het ene deel water en het andere deel koffie. De 2-in-1 koffiebeker en waterfles is ontstaan. Op de afbeelding hiernaast is het concept geschetst.<\/p><\/div><\/div><style>.wp-block-kadence-advancedheading.kt-adv-heading709_89f6db-63, .wp-block-kadence-advancedheading.kt-adv-heading709_89f6db-63[data-kb-block=\"kb-adv-heading709_89f6db-63\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading709_89f6db-63 mark, .wp-block-kadence-advancedheading.kt-adv-heading709_89f6db-63[data-kb-block=\"kb-adv-heading709_89f6db-63\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 class=\"kt-adv-heading709_89f6db-63 wp-block-kadence-advancedheading has-theme-palette-7-background-color has-background\" data-kb-block=\"kb-adv-heading709_89f6db-63\"><strong>Brandstory Twist<\/strong><\/h4><div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\"><p>Ik heb de brandstory van Twist geschreven om de doelgroep een duidelijk beeld te geven van wie we zijn en waarom we bestaan. Met deze brandstory wil ik laten zien wat ons uniek maakt en waarom we deze fles aanbieden. Door mijn verhaal en de achtergrond van Twist te delen, hoop ik een connectie te maken met onze doelgroep en hen te inspireren om klant te worden van ons.<\/p><\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"709\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brandstory-twist-1024x709.png\" alt=\"\" class=\"wp-image-845 size-full\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brandstory-twist-1024x709.png 1024w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brandstory-twist-300x208.png 300w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brandstory-twist-768x532.png 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brandstory-twist-600x415.png 600w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brandstory-twist.png 1115w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><style>.wp-block-kadence-advancedheading.kt-adv-heading709_ef8470-65, .wp-block-kadence-advancedheading.kt-adv-heading709_ef8470-65[data-kb-block=\"kb-adv-heading709_ef8470-65\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading709_ef8470-65 mark, .wp-block-kadence-advancedheading.kt-adv-heading709_ef8470-65[data-kb-block=\"kb-adv-heading709_ef8470-65\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 class=\"kt-adv-heading709_ef8470-65 wp-block-kadence-advancedheading has-theme-palette-7-background-color has-background\" data-kb-block=\"kb-adv-heading709_ef8470-65\"><strong>Script video Twist<\/strong><\/h4><div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:27% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Fotoshoot-twist-beker-1-1024x768.jpg\" alt=\"\" class=\"wp-image-853 size-full\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Fotoshoot-twist-beker-1-1024x768.jpg 1024w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Fotoshoot-twist-beker-1-300x225.jpg 300w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Fotoshoot-twist-beker-1-768x576.jpg 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Fotoshoot-twist-beker-1-1536x1152.jpg 1536w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Fotoshoot-twist-beker-1-600x450.jpg 600w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Fotoshoot-twist-beker-1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\"><p class=\"has-text-align-left\">Voor het Twist-kanaal heb ik een script geschreven voor een TikTok-video waarin ik een \u2018dag in het leven van\u2026\u2019 laat zien. In deze video heb ik de rol van het personage op me genomen, terwijl iemand anders de montage verzorgde. Het was een leuke en creatieve manier om het merk Twist tot leven te brengen. Met deze video wilde ik niet alleen onze doelgroep entertainen, maar ook laten zien hoe handig en waardevol Twist in het dagelijks leven kan zijn. Zo krijgt ons publiek op een speelse manier een idee van wat Twist voor hen kan betekenen.<\/p>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns709_24b6c1-67{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-end;align-items:flex-end;}.kt-btns709_24b6c1-67 .kt-button{font-weight:normal;font-style:normal;}.kt-btns709_24b6c1-67 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns709_24b6c1-67 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns709_24b6c1-67 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns709_24b6c1-67 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns709_24b6c1-67 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns709_24b6c1-67 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns709_24b6c1-67 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns709_24b6c1-67\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn709_b4a8cc-13.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn709_b4a8cc-13.kb-button{color:var(--global-palette3, #1A202C);background:linear-gradient(135deg,var(--global-palette7) 0%,rgb(156,132,113) 95%) !important;}@media all and (max-width: 1024px){.kb-btn709_b4a8cc-13.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn709_b4a8cc-13 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit kt-btn-has-text-true kt-btn-has-svg-false wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/1drv.ms\/b\/c\/0d8e2fd9456f62f6\/ERaFkDe1-KVApcJUElyMg_EBaefIdad9wTvoKX5xBjbJQA?e=1Oypxn\"><span class=\"kt-btn-inner-text\">Bekijk hier het script<\/span><\/a><\/div><\/div><\/div><style>.wp-block-kadence-advancedheading.kt-adv-heading709_591cee-aa, .wp-block-kadence-advancedheading.kt-adv-heading709_591cee-aa[data-kb-block=\"kb-adv-heading709_591cee-aa\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading709_591cee-aa mark, .wp-block-kadence-advancedheading.kt-adv-heading709_591cee-aa[data-kb-block=\"kb-adv-heading709_591cee-aa\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 class=\"kt-adv-heading709_591cee-aa wp-block-kadence-advancedheading has-theme-palette-7-background-color has-background\" data-kb-block=\"kb-adv-heading709_591cee-aa\"><strong>Collage Evoluon<\/strong><\/h4><div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 42%\"><div class=\"wp-block-media-text__content\"><p>We zijn binnen de minor naar het Evoluon in Eindhoven gegaan. Hier heb ik inspiratie en idee\u00ebn opgedaan voor ons project over de Future of Marketing voor de TUI Care Foundation. <br><br><em>Wat vond ik interessant?<br><\/em>Tijdens het bezoek aan het Evoluon vond ik vooral het vliegtuig met videoschermen interessant, omdat dit mooi aansluit bij onze organisatie. De VR-brillen lieten zien hoe technologie storytelling kan versterken. Daarnaast gaven de interactieve games en de tikkende klok me idee\u00ebn om beleving en visuele elementen in onze concepten te verwerken. <br><br>Ik heb van deze middag een collage gemaakt, zodat ik alle idee\u00ebn bij elkaar had voor het project.<\/p><\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Collage-fotos-Evoluon-1024x731.jpeg\" alt=\"\" class=\"wp-image-856 size-full\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Collage-fotos-Evoluon-1024x731.jpeg 1024w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Collage-fotos-Evoluon-300x214.jpeg 300w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Collage-fotos-Evoluon-768x548.jpeg 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Collage-fotos-Evoluon-1536x1097.jpeg 1536w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Collage-fotos-Evoluon-600x428.jpeg 600w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Collage-fotos-Evoluon.jpeg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><style>.wp-block-kadence-advancedheading.kt-adv-heading709_c9c180-da, .wp-block-kadence-advancedheading.kt-adv-heading709_c9c180-da[data-kb-block=\"kb-adv-heading709_c9c180-da\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading709_c9c180-da mark, .wp-block-kadence-advancedheading.kt-adv-heading709_c9c180-da[data-kb-block=\"kb-adv-heading709_c9c180-da\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 class=\"kt-adv-heading709_c9c180-da wp-block-kadence-advancedheading has-theme-palette-7-background-color has-background\" data-kb-block=\"kb-adv-heading709_c9c180-da\"><strong>Concept TUI<\/strong><\/h4><div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\"><style>.kb-gallery-id-709_69ea95-6b .kadence-blocks-gallery-item .kb-gal-image-radius{border-radius:0px 0px 0px 0px;;}.kb-gallery-caption-style-bottom.kb-gallery-id-709_69ea95-6b .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption, .kb-gallery-caption-style-bottom-hover.kb-gallery-id-709_69ea95-6b .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{background:linear-gradient(0deg, rgba(0, 0, 0, 0.5) 0, rgba(0, 0, 0, 0) 100%);}<\/style><div class=\"kb-gallery-wrap-id-709_69ea95-6b alignleft alignleft wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-slider kb-gallery-id-709_69ea95-6b kb-gallery-caption-style-bottom-hover kb-gallery-filter-none\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel kt-carousel-container-dotstyle-dark\"><div class=\"kt-blocks-carousel-init kb-blocks-slider kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-dark\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"true\" data-slider-fade=\"true\" data-slider-dots=\"true\"data-slider-type=\"slider\"  data-slider-hover-pause=\"false\" data-slider-auto=\"\" data-slider-speed=\"7000\"><div class=\"kb-slide-item kb-gallery-slide-item\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-has-caption\" \"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-inherit kb-has-image-ratio-inherit\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Awareness-afbeelding-1024x576.jpg\" width=\"1024\" height=\"576\" alt=\"\" data-full-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Awareness-afbeelding.jpg\" data-light-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Awareness-afbeelding.jpg\" data-id=\"859\" class=\"wp-image-859 skip-lazy\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Awareness-afbeelding-1024x576.jpg 1024w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Awareness-afbeelding-300x169.jpg 300w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Awareness-afbeelding-768x432.jpg 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Awareness-afbeelding-1536x864.jpg 1536w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Awareness-afbeelding-600x338.jpg 600w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Awareness-afbeelding.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"kadence-blocks-gallery-item__caption\">Concept Awareness Tui Care Foundation<\/div><\/div><\/figure><\/div><\/div><\/div><div class=\"kb-slide-item kb-gallery-slide-item\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-has-caption\" \"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-inherit kb-has-image-ratio-inherit\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Doelgroep-afbeelding-1024x576.jpg\" width=\"1024\" height=\"576\" alt=\"\" data-full-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Doelgroep-afbeelding.jpg\" data-light-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Doelgroep-afbeelding.jpg\" data-id=\"861\" class=\"wp-image-861 skip-lazy\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Doelgroep-afbeelding-1024x576.jpg 1024w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Doelgroep-afbeelding-300x169.jpg 300w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Doelgroep-afbeelding-768x432.jpg 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Doelgroep-afbeelding-1536x864.jpg 1536w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Doelgroep-afbeelding-600x338.jpg 600w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Doelgroep-afbeelding.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"kadence-blocks-gallery-item__caption\">De doelgroep<\/div><\/div><\/figure><\/div><\/div><\/div><div class=\"kb-slide-item kb-gallery-slide-item\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-has-caption\" \"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-inherit kb-has-image-ratio-inherit\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Boodschap-afbeelding-1024x576.jpg\" width=\"1024\" height=\"576\" alt=\"\" data-full-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Boodschap-afbeelding.jpg\" data-light-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Boodschap-afbeelding.jpg\" data-id=\"860\" class=\"wp-image-860 skip-lazy\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Boodschap-afbeelding-1024x576.jpg 1024w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Boodschap-afbeelding-300x169.jpg 300w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Boodschap-afbeelding-768x432.jpg 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Boodschap-afbeelding-1536x864.jpg 1536w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Boodschap-afbeelding-600x338.jpg 600w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Boodschap-afbeelding.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"kadence-blocks-gallery-item__caption\">De boodschap<\/div><\/div><\/figure><\/div><\/div><\/div><div class=\"kb-slide-item kb-gallery-slide-item\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-has-caption\" \"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-inherit kb-has-image-ratio-inherit\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/expo-afbeelding-1024x576.jpg\" width=\"1024\" height=\"576\" alt=\"\" data-full-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/expo-afbeelding.jpg\" data-light-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/expo-afbeelding.jpg\" data-id=\"862\" class=\"wp-image-862 skip-lazy\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/expo-afbeelding-1024x576.jpg 1024w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/expo-afbeelding-300x169.jpg 300w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/expo-afbeelding-768x432.jpg 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/expo-afbeelding-1536x864.jpg 1536w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/expo-afbeelding-600x338.jpg 600w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/expo-afbeelding.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"kadence-blocks-gallery-item__caption\">De expo<\/div><\/div><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading709_eb66f9-ad, .wp-block-kadence-advancedheading.kt-adv-heading709_eb66f9-ad[data-kb-block=\"kb-adv-heading709_eb66f9-ad\"]{max-width:506px;text-align:left;font-style:normal;border-top:25px solid transparent;border-right:25px solid transparent;border-bottom:25px solid transparent;border-left:25px solid transparent;}.wp-block-kadence-advancedheading.kt-adv-heading709_eb66f9-ad mark, .wp-block-kadence-advancedheading.kt-adv-heading709_eb66f9-ad[data-kb-block=\"kb-adv-heading709_eb66f9-ad\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading709_eb66f9-ad, .wp-block-kadence-advancedheading.kt-adv-heading709_eb66f9-ad[data-kb-block=\"kb-adv-heading709_eb66f9-ad\"]{border-top:25px solid transparent;border-right:25px solid transparent;border-bottom:25px solid transparent;border-left:25px solid transparent;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading709_eb66f9-ad, .wp-block-kadence-advancedheading.kt-adv-heading709_eb66f9-ad[data-kb-block=\"kb-adv-heading709_eb66f9-ad\"]{border-top:25px solid transparent;border-right:25px solid transparent;border-bottom:25px solid transparent;border-left:25px solid transparent;}}<\/style>\n<p class=\"kt-adv-heading709_eb66f9-ad wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading709_eb66f9-ad\">Tijdens de Future of Marketing weken onderzochten we de TUI Care Foundation, met een focus op hun eerste pijler: educatie voor kinderen en jongeren. <br>Ons doel was om meer bekendheid te geven aan de foundation, omdat veel mensen TUI kennen, maar vaak niet weten wat de foundation precies doet. We wilden daarom hun impact op educatie zichtbaar maken en laten zien welke positieve veranderingen zij al hadden bereikt.<\/p><\/div><style>.wp-block-kadence-advancedheading.kt-adv-heading709_50e434-ce, .wp-block-kadence-advancedheading.kt-adv-heading709_50e434-ce[data-kb-block=\"kb-adv-heading709_50e434-ce\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading709_50e434-ce mark, .wp-block-kadence-advancedheading.kt-adv-heading709_50e434-ce[data-kb-block=\"kb-adv-heading709_50e434-ce\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 class=\"kt-adv-heading709_50e434-ce wp-block-kadence-advancedheading has-theme-palette-7-background-color has-background\" data-kb-block=\"kb-adv-heading709_50e434-ce\"><strong>Brainstormen Maps Untold<\/strong><\/h4><p>Tijdens het project voor Maps Untold hebben we verschillende keren gebrainstormd. De eerste keer (afbeelding 1) hebben we gekeken naar wat Maps Untold doet en hoe ze zich uiten en wat onze rol kan zijn binnen dit project met betrekking tot het vraagstuk. De tweede keer (afbeelding 2) zijn we gaan kijken naar waar wij aan denken bij het horen van Maps Untold. Hiermee hebben we ook een brandstory gemaakt, die je verder op deze pagina leest. Als laatste hebben we gebrainstormd over LinkedIn\/Instagram. Wat willen we hiermee en hoe kunnen we de sociale media het beste inzetten.<\/p><style>.wp-block-kadence-advancedgallery .kb-gallery-type-masonry.kb-gallery-id-709_446c96-00{margin:-5px;}.kb-gallery-type-masonry.kb-gallery-id-709_446c96-00 .kadence-blocks-gallery-item{padding:5px;}.kb-gallery-id-709_446c96-00 .kadence-blocks-gallery-item .kb-gal-image-radius{border-radius:0px 0px 0px 0px;;}<\/style><div class=\"kb-gallery-wrap-id-709_446c96-00 alignnone wp-block-kadence-advancedgallery\"><ul class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-masonry kb-masonry-init kb-gallery-id-709_446c96-00 kb-gallery-caption-style-bottom-hover kb-gallery-filter-none\" data-image-filter=\"none\" data-item-selector=\".kadence-blocks-gallery-item\" data-lightbox-caption=\"true\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\"><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\" \"><div class=\"kb-gal-image-radius\" style=\"max-width:1024px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic\" style=\"padding-bottom:75%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Brainstorm-Maps-Untold-wat-doen-1024x768.jpg\" width=\"1024\" height=\"768\" alt=\"\" data-full-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Brainstorm-Maps-Untold-wat-doen-scaled.jpg\" data-light-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Brainstorm-Maps-Untold-wat-doen-scaled.jpg\" data-id=\"1009\" class=\"wp-image-1009\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Brainstorm-Maps-Untold-wat-doen-1024x768.jpg 1024w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Brainstorm-Maps-Untold-wat-doen-300x225.jpg 300w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Brainstorm-Maps-Untold-wat-doen-768x576.jpg 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Brainstorm-Maps-Untold-wat-doen-1536x1152.jpg 1536w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Brainstorm-Maps-Untold-wat-doen-2048x1536.jpg 2048w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Brainstorm-Maps-Untold-wat-doen-600x450.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\" \"><div class=\"kb-gal-image-radius\" style=\"max-width:1024px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic\" style=\"padding-bottom:75%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/brainstorm-brand-story-1024x775.jpg\" width=\"1024\" height=\"775\" alt=\"\" data-full-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/brainstorm-brand-story-scaled.jpg\" data-light-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/brainstorm-brand-story-scaled.jpg\" data-id=\"1011\" class=\"wp-image-1011\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/brainstorm-brand-story-1024x775.jpg 1024w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/brainstorm-brand-story-300x227.jpg 300w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/brainstorm-brand-story-768x581.jpg 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/brainstorm-brand-story-1536x1163.jpg 1536w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/brainstorm-brand-story-2048x1550.jpg 2048w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/brainstorm-brand-story-600x454.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\" \"><div class=\"kb-gal-image-radius\" style=\"max-width:1024px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic\" style=\"padding-bottom:64%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Brainstorm-onderwerpen-content-linkedin-Maps-untold-1024x660.jpg\" width=\"1024\" height=\"660\" alt=\"\" data-full-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Brainstorm-onderwerpen-content-linkedin-Maps-untold-scaled.jpg\" data-light-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Brainstorm-onderwerpen-content-linkedin-Maps-untold-scaled.jpg\" data-id=\"1010\" class=\"wp-image-1010\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Brainstorm-onderwerpen-content-linkedin-Maps-untold-1024x660.jpg 1024w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Brainstorm-onderwerpen-content-linkedin-Maps-untold-300x193.jpg 300w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Brainstorm-onderwerpen-content-linkedin-Maps-untold-768x495.jpg 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Brainstorm-onderwerpen-content-linkedin-Maps-untold-1536x991.jpg 1536w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Brainstorm-onderwerpen-content-linkedin-Maps-untold-2048x1321.jpg 2048w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Brainstorm-onderwerpen-content-linkedin-Maps-untold-600x387.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/li><\/ul><\/div><style>.wp-block-kadence-advancedheading.kt-adv-heading709_f362ec-e1, .wp-block-kadence-advancedheading.kt-adv-heading709_f362ec-e1[data-kb-block=\"kb-adv-heading709_f362ec-e1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading709_f362ec-e1 mark, .wp-block-kadence-advancedheading.kt-adv-heading709_f362ec-e1[data-kb-block=\"kb-adv-heading709_f362ec-e1\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 class=\"kt-adv-heading709_f362ec-e1 wp-block-kadence-advancedheading has-theme-palette-7-background-color has-background\" data-kb-block=\"kb-adv-heading709_f362ec-e1\"><strong>Brandstory Maps Untold<\/strong><\/h4><div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 56%\"><div class=\"wp-block-media-text__content\"><p>Zoals hierboven al benoemd, heb ik een brandstory geschreven naar aanleiding van de brainstormsessie. Deze lees je hiernaast. <\/p><\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Schermafbeelding-2024-12-05-161717-1024x577.png\" alt=\"\" class=\"wp-image-1012 size-full\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Schermafbeelding-2024-12-05-161717-1024x577.png 1024w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Schermafbeelding-2024-12-05-161717-300x169.png 300w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Schermafbeelding-2024-12-05-161717-768x433.png 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Schermafbeelding-2024-12-05-161717-600x338.png 600w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/12\/Schermafbeelding-2024-12-05-161717.png 1057w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><style>.kadence-column709_197568-be > .kt-inside-inner-col,.kadence-column709_197568-be > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column709_197568-be > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column709_197568-be > .kt-inside-inner-col{flex-direction:column;}.kadence-column709_197568-be > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column709_197568-be > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column709_197568-be{position:relative;}@media all and (max-width: 1024px){.kadence-column709_197568-be > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column709_197568-be > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column709_197568-be\"><div class=\"kt-inside-inner-col\"><\/div><\/div><p><\/p>","protected":false},"excerpt":{"rendered":"<p>Brainstormen startproject Tijdens het startproject heb ik verschillende keren gebrainstormd. Dit heb ik gedaan door mindmaps in mijn schrift te maken. Ik vind het prettiger werken op papier omdat dit mij meer overzicht en inspiratie geeft. De eerste keer hebben we individueel gebrainstormd over mogelijk idee\u00ebn voor een niche product (zie afbeelding 1). De idee\u00ebn&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-709","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/i556066.hera.fontysict.net\/index.php\/wp-json\/wp\/v2\/pages\/709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i556066.hera.fontysict.net\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/i556066.hera.fontysict.net\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/i556066.hera.fontysict.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/i556066.hera.fontysict.net\/index.php\/wp-json\/wp\/v2\/comments?post=709"}],"version-history":[{"count":19,"href":"https:\/\/i556066.hera.fontysict.net\/index.php\/wp-json\/wp\/v2\/pages\/709\/revisions"}],"predecessor-version":[{"id":1013,"href":"https:\/\/i556066.hera.fontysict.net\/index.php\/wp-json\/wp\/v2\/pages\/709\/revisions\/1013"}],"wp:attachment":[{"href":"https:\/\/i556066.hera.fontysict.net\/index.php\/wp-json\/wp\/v2\/media?parent=709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}