{"id":656,"date":"2024-10-01T12:02:40","date_gmt":"2024-10-01T12:02:40","guid":{"rendered":"https:\/\/i556066.hera.fontysict.net\/?page_id=656"},"modified":"2025-01-14T09:22:02","modified_gmt":"2025-01-14T09:22:02","slug":"content-creatie-generatieve-ai","status":"publish","type":"page","link":"https:\/\/i556066.hera.fontysict.net\/index.php\/content-creatie-generatieve-ai\/","title":{"rendered":"LO2: Marketingstrategie &amp; Media planning"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading656_e1ebfe-64, .wp-block-kadence-advancedheading.kt-adv-heading656_e1ebfe-64[data-kb-block=\"kb-adv-heading656_e1ebfe-64\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading656_e1ebfe-64 mark, .wp-block-kadence-advancedheading.kt-adv-heading656_e1ebfe-64[data-kb-block=\"kb-adv-heading656_e1ebfe-64\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 class=\"kt-adv-heading656_e1ebfe-64 wp-block-kadence-advancedheading has-theme-palette-7-background-color has-background\" data-kb-block=\"kb-adv-heading656_e1ebfe-64\"><strong>Brandcanvas Twist<\/strong><\/h4><div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 48%\"><div class=\"wp-block-media-text__content\"><p>Tijdens het startproject ben ik begonnen met het maken van een Brand Canvas. Een brand canvas is een overzicht waarin de kern van een merk wordt beschreven. Het bevat de missie, visie, doelgroep, waarden, en beloftes van het merk en hoe het zich onderscheidt van anderen. Dit canvas helpt om anderen duidelijk te maken waar je voor staat en wat klanten kunnen verwachten.<\/p><\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brand-Canvas-startproject-1024x576.jpg\" alt=\"\" class=\"wp-image-808 size-full\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brand-Canvas-startproject-1024x576.jpg 1024w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brand-Canvas-startproject-300x169.jpg 300w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brand-Canvas-startproject-768x432.jpg 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brand-Canvas-startproject-1536x864.jpg 1536w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brand-Canvas-startproject-600x338.jpg 600w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Brand-Canvas-startproject.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><style>.wp-block-kadence-advancedheading.kt-adv-heading656_0a1b63-c9, .wp-block-kadence-advancedheading.kt-adv-heading656_0a1b63-c9[data-kb-block=\"kb-adv-heading656_0a1b63-c9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading656_0a1b63-c9 mark, .wp-block-kadence-advancedheading.kt-adv-heading656_0a1b63-c9[data-kb-block=\"kb-adv-heading656_0a1b63-c9\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 class=\"kt-adv-heading656_0a1b63-c9 wp-block-kadence-advancedheading has-theme-palette-7-background-color has-background\" data-kb-block=\"kb-adv-heading656_0a1b63-c9\"><strong>Contentstrategie Twist<\/strong><\/h4><div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/1-2-724x1024.jpg\" alt=\"\" class=\"wp-image-803 size-full\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/1-2-724x1024.jpg 724w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/1-2-212x300.jpg 212w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/1-2-768x1086.jpg 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/1-2-1086x1536.jpg 1086w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/1-2-600x849.jpg 600w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/1-2.jpg 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure><div class=\"wp-block-media-text__content\"><p>Na het Brand Canvas heb ik een contentstrategie ontwikkeld voor ons merk. Deze strategie bepaalt welke inhoud we maken, voor wie, en hoe we deze verspreiden. Het doel is om onze doelgroep te bereiken en te betrekken door consistente, waardevolle content te bieden die past bij onze merkboodschap en -doelen.<\/p>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns656_24195b-54{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns656_24195b-54 .kt-button{font-weight:normal;font-style:normal;}.kt-btns656_24195b-54 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns656_24195b-54 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns656_24195b-54 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns656_24195b-54 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns656_24195b-54 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns656_24195b-54 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns656_24195b-54 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns656_24195b-54\"><style>.wp-block-kadence-advancedbtn .kb-btn656_5218ac-c8.kb-button, ul.menu .wp-block-kadence-advancedbtn .kb-btn656_5218ac-c8.kb-button{width:394px;}.wp-block-kadence-advancedbtn .kb-btn656_5218ac-c8.kb-button{color:var(--global-palette3, #1A202C);background:var(--global-palette7, #EDF2F7);}@media all and (max-width: 1024px){.kb-btn656_5218ac-c8.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn656_5218ac-c8 kt-btn-size-small kt-btn-width-type-fixed kb-btn-global-inherit kt-btn-has-text-true kt-btn-has-svg-false wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/1drv.ms\/b\/c\/0d8e2fd9456f62f6\/ET3SfHIOIpFOtMMP-R7ke3IBCRHXh9c8gPH_DVkWUTioZA?e=cJQ44C\"><span class=\"kt-btn-inner-text\">Bekijk hier de contentstrategie<\/span><\/a><\/div><\/div><\/div><style>.wp-block-kadence-advancedheading.kt-adv-heading656_ed4048-56, .wp-block-kadence-advancedheading.kt-adv-heading656_ed4048-56[data-kb-block=\"kb-adv-heading656_ed4048-56\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading656_ed4048-56 mark, .wp-block-kadence-advancedheading.kt-adv-heading656_ed4048-56[data-kb-block=\"kb-adv-heading656_ed4048-56\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 class=\"kt-adv-heading656_ed4048-56 wp-block-kadence-advancedheading has-theme-palette-7-background-color has-background\" data-kb-block=\"kb-adv-heading656_ed4048-56\"><strong>Business Model Canvas &#8211; Maps Untold<\/strong><\/h4><div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 51%\"><div class=\"wp-block-media-text__content\"><p>Voor Maps Untold heb ik een Business Model Canvas opgesteld om inzicht te krijgen in hun bedrijfsmodel. Dit hielp om de waardepropositie, klantsegmenten en inkomstenstromen helder te defini\u00ebren. Door het BMC konden we gerichter bepalen wat Maps Untold nodig heeft om te groeien, zoals effectieve marketingstrategie\u00ebn. Dit vormde de basis voor het ontwikkelen van een brandguide die aansluit bij hun unieke propositie en doelgroep.<\/p>\n\n<p>Bekijk het Business Model Canvas hiernaast.<\/p><\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/11\/Business-Model-Canvas-Maps-Untold-1024x724.jpg\" alt=\"\" class=\"wp-image-964 size-full\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/11\/Business-Model-Canvas-Maps-Untold-1024x724.jpg 1024w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/11\/Business-Model-Canvas-Maps-Untold-300x212.jpg 300w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/11\/Business-Model-Canvas-Maps-Untold-768x543.jpg 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/11\/Business-Model-Canvas-Maps-Untold-1536x1086.jpg 1536w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/11\/Business-Model-Canvas-Maps-Untold-2048x1448.jpg 2048w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/11\/Business-Model-Canvas-Maps-Untold-600x424.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><style>.wp-block-kadence-advancedheading.kt-adv-heading656_7f25e6-44, .wp-block-kadence-advancedheading.kt-adv-heading656_7f25e6-44[data-kb-block=\"kb-adv-heading656_7f25e6-44\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading656_7f25e6-44 mark, .wp-block-kadence-advancedheading.kt-adv-heading656_7f25e6-44[data-kb-block=\"kb-adv-heading656_7f25e6-44\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 class=\"kt-adv-heading656_7f25e6-44 wp-block-kadence-advancedheading has-theme-palette-7-background-color has-background\" data-kb-block=\"kb-adv-heading656_7f25e6-44\"><strong>Content strategie &#8211; Maps Untold<\/strong><\/h4><div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:32% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"365\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/11\/content-kaft.png\" alt=\"\" class=\"wp-image-971 size-full\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/11\/content-kaft.png 467w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/11\/content-kaft-300x234.png 300w\" sizes=\"auto, (max-width: 467px) 100vw, 467px\" \/><\/figure><div class=\"wp-block-media-text__content\"><p>Ik heb een contentstrategie ontwikkeld voor de sociale media van Maps Untold, met een specifiek doel gericht op het werven en betrekken van restaurants. De content heb ik verdeeld in drie categorie\u00ebn: storytelling, educatie en referral campagnes. In het bijgevoegde bestand licht ik deze categorie\u00ebn verder toe met concrete voorbeelden.<\/p>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns656_e73854-d5{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns656_e73854-d5 .kt-button{font-weight:normal;font-style:normal;}.kt-btns656_e73854-d5 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns656_e73854-d5 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns656_e73854-d5 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns656_e73854-d5 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns656_e73854-d5 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns656_e73854-d5 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns656_e73854-d5 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns656_e73854-d5\"><style>.wp-block-kadence-advancedbtn .kb-btn656_756678-41.kb-button, ul.menu .wp-block-kadence-advancedbtn .kb-btn656_756678-41.kb-button{width:394px;}.wp-block-kadence-advancedbtn .kb-btn656_756678-41.kb-button{color:var(--global-palette3, #1A202C);background:var(--global-palette7, #EDF2F7);}@media all and (max-width: 1024px){.kb-btn656_756678-41.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn656_756678-41 kt-btn-size-small kt-btn-width-type-fixed kb-btn-global-inherit kt-btn-has-text-true kt-btn-has-svg-false wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/www.canva.com\/design\/DAGW0do9tDc\/I9Z7BGlUoYqi-Uf6AkWNxA\/view?utm_content=DAGW0do9tDc&amp;utm_campaign=designshare&amp;utm_medium=link2&amp;utm_source=uniquelinks&amp;utlId=h84d99415f7\"><span class=\"kt-btn-inner-text\">Bekijk hier de contentstrategie<\/span><\/a><\/div><\/div><\/div><style>.wp-block-kadence-advancedheading.kt-adv-heading656_309116-03, .wp-block-kadence-advancedheading.kt-adv-heading656_309116-03[data-kb-block=\"kb-adv-heading656_309116-03\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading656_309116-03 mark, .wp-block-kadence-advancedheading.kt-adv-heading656_309116-03[data-kb-block=\"kb-adv-heading656_309116-03\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 class=\"kt-adv-heading656_309116-03 wp-block-kadence-advancedheading has-theme-palette-7-background-color has-background\" data-kb-block=\"kb-adv-heading656_309116-03\"><strong>Responsbeleid en persona &#8211; Indicia<\/strong><\/h4><div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 43%\"><div class=\"wp-block-media-text__content\"><p>Wij hebben een responsbeleid en een algemene persona ontwikkeld voor Indicia, met als doel het aantal negatieve zoekwoorden in reviews te verminderen en hun online reputatie te verbeteren. Indicia merkte op dat hun huidige reacties op reviews soms negatieve woorden bevatten, wat leidde tot minder gunstige zoekresultaten. Door positiever en neutraler te reageren, zorgen we ervoor dat positieve zoekwoorden meer naar voren komen, wat bijdraagt aan een betere online vindbaarheid en reputatie.<br>Eerder had een vorige projectgroep vier verschillende persona&#8217;s gecre\u00eberd voor Indicia. Dit bleek in de praktijk minder effectief, omdat er vaak geen persoonlijke informatie beschikbaar is van reviewers. Daarom hebben wij ervoor gekozen om \u00e9\u00e9n algemene persona te ontwikkelen. Deze algemene persona is breed toepasbaar en maakt het mogelijk om consistent te reageren op alle reviewers, ongeacht hun achtergrond. Deze keuze zorgt niet alleen voor consistentie in communicatie, maar bespaart ook tijd en middelen.<\/p>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns656_57c70d-02{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns656_57c70d-02 .kt-button{font-weight:normal;font-style:normal;}.kt-btns656_57c70d-02 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns656_57c70d-02 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns656_57c70d-02 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns656_57c70d-02 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns656_57c70d-02 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns656_57c70d-02 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns656_57c70d-02 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns656_57c70d-02\"><style>.wp-block-kadence-advancedbtn .kb-btn656_dc8736-43.kb-button, ul.menu .wp-block-kadence-advancedbtn .kb-btn656_dc8736-43.kb-button{width:394px;}.wp-block-kadence-advancedbtn .kb-btn656_dc8736-43.kb-button{color:var(--global-palette3, #1A202C);background:var(--global-palette7, #EDF2F7);}@media all and (max-width: 1024px){.kb-btn656_dc8736-43.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn656_dc8736-43 kt-btn-size-small kt-btn-width-type-fixed kb-btn-global-inherit kt-btn-has-text-true kt-btn-has-svg-false wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/www.canva.com\/design\/DAGbaRkPmyk\/Sip7YE4hRW5TXjsBeQyIYg\/edit?utm_content=DAGbaRkPmyk&amp;utm_campaign=designshare&amp;utm_medium=link2&amp;utm_source=sharebutton\"><span class=\"kt-btn-inner-text\">Bekijk hier het responsbeleid en persona<\/span><\/a><\/div><\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"502\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2025\/01\/persona.png\" alt=\"\" class=\"wp-image-1042 size-full\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2025\/01\/persona.png 666w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2025\/01\/persona-300x226.png 300w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2025\/01\/persona-600x452.png 600w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/figure><\/div><style>.wp-block-kadence-advancedheading.kt-adv-heading656_f17afd-a9, .wp-block-kadence-advancedheading.kt-adv-heading656_f17afd-a9[data-kb-block=\"kb-adv-heading656_f17afd-a9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading656_f17afd-a9 mark, .wp-block-kadence-advancedheading.kt-adv-heading656_f17afd-a9[data-kb-block=\"kb-adv-heading656_f17afd-a9\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 class=\"kt-adv-heading656_f17afd-a9 wp-block-kadence-advancedheading has-theme-palette-7-background-color has-background\" data-kb-block=\"kb-adv-heading656_f17afd-a9\"><strong>Semrush Certificaat<\/strong><\/h4><p>Om meer kennis op te doen over deze leeruitkomst, heb ik een cursus gevolgd bij Semrush Academy. Deze cursus bestond uit vier onderdelen, namelijk: SEO, Content Marketing, Social Media Marketing en Marketing Analytics. Hieronder is het certificaat te zien dat ik hiervoor behaald heb.\u00a0<\/p><style>.wp-block-kadence-advancedgallery .kb-gallery-type-grid.kb-gallery-id-656_7ffb85-cd{margin:-5px;}.kb-gallery-type-grid.kb-gallery-id-656_7ffb85-cd .kadence-blocks-gallery-item{padding:5px;}.kb-gallery-id-656_7ffb85-cd .kadence-blocks-gallery-item .kb-gal-image-radius{border-radius:0px 0px 0px 0px;;}<\/style><div class=\"kb-gallery-wrap-id-656_7ffb85-cd alignnone wp-block-kadence-advancedgallery\"><ul class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-grid kb-gallery-id-656_7ffb85-cd kb-gallery-caption-style-bottom-hover kb-gallery-filter-none\" data-image-filter=\"none\" data-item-selector=\".kadence-blocks-gallery-item\" data-lightbox-caption=\"true\" data-columns-xxl=\"4\" data-columns-xl=\"4\" data-columns-md=\"4\" data-columns-sm=\"3\" data-columns-xs=\"2\" data-columns-ss=\"2\"><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\" \"><div class=\"kb-gal-image-radius\" style=\"max-width:916px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-inherit kb-has-image-ratio-inherit\" style=\"padding-bottom:65%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-Social-Media-Marketing-Elise-Daniels.jpg.png\" width=\"916\" height=\"600\" alt=\"\" data-full-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-Social-Media-Marketing-Elise-Daniels.jpg.png\" data-light-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-Social-Media-Marketing-Elise-Daniels.jpg.png\" data-id=\"684\" class=\"wp-image-684\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-Social-Media-Marketing-Elise-Daniels.jpg.png 916w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-Social-Media-Marketing-Elise-Daniels.jpg-300x197.png 300w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-Social-Media-Marketing-Elise-Daniels.jpg-768x503.png 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-Social-Media-Marketing-Elise-Daniels.jpg-600x393.png 600w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><\/div><\/div><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\" \"><div class=\"kb-gal-image-radius\" style=\"max-width:955px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-inherit kb-has-image-ratio-inherit\" style=\"padding-bottom:65%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-SEO-Elise-Daniels.jpg.png\" width=\"955\" height=\"627\" alt=\"\" data-full-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-SEO-Elise-Daniels.jpg.png\" data-light-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-SEO-Elise-Daniels.jpg.png\" data-id=\"682\" class=\"wp-image-682\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-SEO-Elise-Daniels.jpg.png 955w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-SEO-Elise-Daniels.jpg-300x197.png 300w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-SEO-Elise-Daniels.jpg-768x504.png 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-SEO-Elise-Daniels.jpg-600x394.png 600w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\" \/><\/div><\/div><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\" \"><div class=\"kb-gal-image-radius\" style=\"max-width:862px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-inherit kb-has-image-ratio-inherit\" style=\"padding-bottom:65%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-Content-Marketing-Elise-Daniels.jpg.png\" width=\"862\" height=\"563\" alt=\"\" data-full-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-Content-Marketing-Elise-Daniels.jpg.png\" data-light-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-Content-Marketing-Elise-Daniels.jpg.png\" data-id=\"683\" class=\"wp-image-683\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-Content-Marketing-Elise-Daniels.jpg.png 862w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-Content-Marketing-Elise-Daniels.jpg-300x196.png 300w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-Content-Marketing-Elise-Daniels.jpg-768x502.png 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-Content-Marketing-Elise-Daniels.jpg-600x392.png 600w\" sizes=\"auto, (max-width: 862px) 100vw, 862px\" \/><\/div><\/div><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\" \"><div class=\"kb-gal-image-radius\" style=\"max-width:897px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-inherit kb-has-image-ratio-inherit\" style=\"padding-bottom:70%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-Marketin-Analytics-Elise-Daniels.jpg.png\" width=\"897\" height=\"631\" alt=\"\" data-full-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-Marketin-Analytics-Elise-Daniels.jpg.png\" data-light-image=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-Marketin-Analytics-Elise-Daniels.jpg.png\" data-id=\"784\" class=\"wp-image-784\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-Marketin-Analytics-Elise-Daniels.jpg.png 897w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-Marketin-Analytics-Elise-Daniels.jpg-300x211.png 300w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-Marketin-Analytics-Elise-Daniels.jpg-768x540.png 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2024\/10\/Certificaat-Semrush-Marketin-Analytics-Elise-Daniels.jpg-600x422.png 600w\" sizes=\"auto, (max-width: 897px) 100vw, 897px\" \/><\/div><\/div><\/figure><\/div><\/li><\/ul><\/div><style>.wp-block-kadence-advancedheading.kt-adv-heading656_0ef386-ab, .wp-block-kadence-advancedheading.kt-adv-heading656_0ef386-ab[data-kb-block=\"kb-adv-heading656_0ef386-ab\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading656_0ef386-ab mark, .wp-block-kadence-advancedheading.kt-adv-heading656_0ef386-ab[data-kb-block=\"kb-adv-heading656_0ef386-ab\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 class=\"kt-adv-heading656_0ef386-ab wp-block-kadence-advancedheading has-theme-palette-7-background-color has-background\" data-kb-block=\"kb-adv-heading656_0ef386-ab\"><strong>Google Skillshop cursus &#8211; Een bedrijf online krijgen<\/strong><\/h4><div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:43% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2025\/01\/Een-bedrijf-online-krijgen-google-skillshop-cursus-1024x524.png\" alt=\"\" class=\"wp-image-1050 size-full\" srcset=\"https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2025\/01\/Een-bedrijf-online-krijgen-google-skillshop-cursus-1024x524.png 1024w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2025\/01\/Een-bedrijf-online-krijgen-google-skillshop-cursus-300x154.png 300w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2025\/01\/Een-bedrijf-online-krijgen-google-skillshop-cursus-768x393.png 768w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2025\/01\/Een-bedrijf-online-krijgen-google-skillshop-cursus-600x307.png 600w, https:\/\/i556066.hera.fontysict.net\/wp-content\/uploads\/2025\/01\/Een-bedrijf-online-krijgen-google-skillshop-cursus.png 1430w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\"><p>Tijdens deze minor heb ik geleerd om een eigen website te ontwikkelen en dit vond ik erg interessant om te doen. Het leek mij daarnaast nuttig om te weten hoe je een bedrijf succesvol online krijgt en onderhoudt. Wellicht zal ik in de toekomst ooit een bedrijf online moeten gooien, helpen online uit te breiden of te optimaliseren en dan kan het handig zijn om hier wat meer kennis over te hebben. <br>Ik vond de cursussen erg nuttig. De videofragmenten waren duidelijk en ik kon daarnaast het script erbij lezen. Sommige punten waren geheel nieuw voor mij en andere punten waren fijn als opfrisser van mijn kennis. <br>Hieronder heb ik ook nog een aantal aantekeningen gemaakt die mij in de toekomst kunnen helpen bij de start van het online gooien van een bedrijf. <\/p>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns656_08ea1c-30{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns656_08ea1c-30 .kt-button{font-weight:normal;font-style:normal;}.kt-btns656_08ea1c-30 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns656_08ea1c-30 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns656_08ea1c-30 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns656_08ea1c-30 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns656_08ea1c-30 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns656_08ea1c-30 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns656_08ea1c-30 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns656_08ea1c-30\"><style>.wp-block-kadence-advancedbtn .kb-btn656_dda029-aa.kb-button, ul.menu .wp-block-kadence-advancedbtn .kb-btn656_dda029-aa.kb-button{width:394px;}.wp-block-kadence-advancedbtn .kb-btn656_dda029-aa.kb-button{color:var(--global-palette3, #1A202C);background:var(--global-palette7, #EDF2F7);}@media all and (max-width: 1024px){.kb-btn656_dda029-aa.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn656_dda029-aa kt-btn-size-small kt-btn-width-type-fixed kb-btn-global-inherit kt-btn-has-text-true kt-btn-has-svg-false wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/1drv.ms\/w\/c\/0d8e2fd9456f62f6\/EXfU14MxTGZHtvzD12_sZgwBKwq4wktkxQl-l18ManP4lQ?e=t3PUg9\"><span class=\"kt-btn-inner-text\">Bekijk hier mijn aantekeningen<\/span><\/a><\/div><\/div><\/div><p><\/p>","protected":false},"excerpt":{"rendered":"<p>Brandcanvas Twist Tijdens het startproject ben ik begonnen met het maken van een Brand Canvas. Een brand canvas is een overzicht waarin de kern van een merk wordt beschreven. Het bevat de missie, visie, doelgroep, waarden, en beloftes van het merk en hoe het zich onderscheidt van anderen. Dit canvas helpt om anderen duidelijk te&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-656","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/i556066.hera.fontysict.net\/index.php\/wp-json\/wp\/v2\/pages\/656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i556066.hera.fontysict.net\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/i556066.hera.fontysict.net\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/i556066.hera.fontysict.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/i556066.hera.fontysict.net\/index.php\/wp-json\/wp\/v2\/comments?post=656"}],"version-history":[{"count":19,"href":"https:\/\/i556066.hera.fontysict.net\/index.php\/wp-json\/wp\/v2\/pages\/656\/revisions"}],"predecessor-version":[{"id":1065,"href":"https:\/\/i556066.hera.fontysict.net\/index.php\/wp-json\/wp\/v2\/pages\/656\/revisions\/1065"}],"wp:attachment":[{"href":"https:\/\/i556066.hera.fontysict.net\/index.php\/wp-json\/wp\/v2\/media?parent=656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}